Join us: become a member.

If your business or organization is in or near the eastern portion of the Coachella Valley, and you have a vested interest in economic development, you qualify for membership. In truth, we’d love to have you on board. Our highly valued network of members is committed to the area’s responsible growth and prosperity.

Members contribute an annual fee of $10,000, which translates to many benefits: voting privileges at all board meetings, inclusion in our marketing materials, being featured on the official EVC website, links to your website, and much more.

To get started or simply have a conversation, contact Bob Wright today at  BobWright@RIVCO.ORG or 760.408.7488.




 City of Coachella

Called the City of Eternal Sunshine, Coachella has a population of 52,000 which doubled between the years of 2000 and 2010. It is one of the fastest growing areas in California, whose area music festivals have contributed to its expedited expansion on a grand scale. The most eastern city in the area, 70% of Coachella’s land is unused and available for a variety of uses.

Farming and agriculture are a key component of Coachella’s community, where 95% of the country’s date crops are produced. Other row crops include grapes, citrus, corn, artichokes, peppers, carrots and more. Grapefruit has long been a part of the local economy. Here, with a local population that’s 98% Hispanic, you’ll find an abundance of true, authentic Mexican restaurants.

You’ll also find entertainment with year-round performances, and bountiful gaming options, at Spotlight 29, Augustine and Fantasy Springs casinos. Coachella’s rich culture comes alive with four annual fiestas including Cinco de Mayo, Fiestas Patrias or “El Grito,” celebrating Mexico’s independence from Spain, the Coachella Christmas Parade in December, and the Virgin of Guadalupe celebration for the patron saint of Mexico.

Complementing agriculture and gaming, Coachella is home to makers like Ernie Ball, the Music Man, a 50 year old company that creates guitars, bases and strings. The company’s strings are shipped to more than 200 countries worldwide. Coachella, both by its namesake international music festival and its heritage, is a one-of-a-kind place.

 City of Indio

With a strong economic base and developing and expanding workforce, Indio has the strongest population growth — and continuing projected growth — of all the cities in the entire Coachella Valley. Fueled by young families, an affordable quality of life, and world class arts and culture events including the Coachella Valley Music and Arts Festival (“Coachella Fest”) and Stagecoach County Music Festival, Indio is set for planned, phenomenal growth over the next decade.

Indio’s festivals alone draw more than 12 million visitors annually to the Coachella Valley. Further, the city offers a bounty of quality housing options to serve a diverse population. As it continues its short and long-term quest for development across its eight clearly defined areas for growth, Indio continues to become a preferred destination and exceptional place to find quality, affordable housing. Its growth and economic development potential is exceptional in every way.

When you combine tourism and hospitality with entertainment and events, and an ever-improving quality of life, the stage is set for Indio to be the dynamic hub of the East Valley.

City of La Quinta

The Gem of the Desert, with a brilliance all its own, is a magnet for boutique shops, innovative restaurants and night spots. The city is 32 square miles, home to a year-round population of 38,475. Average household income: $93,091; median age: 45.6 years.

With abundant outdoor activities from miles of hiking trails and biking paths to world class golf including the PGA Tour’s Careerbuilder Challenge, the city offers 25 beautiful golf courses, 11 parks, and spectacular views of the surrounding Santa Rosa Mountains.

Old Town La Quinta, as its name implies, offers all the charm and character of a small downtown. It blends Spanish Revival architecture with a great sense of place. Arts and culture are alive and well with a multitude of programs and events to please the most discerning collectors. Known for the annual La Quinta Arts Festival, ranked the No. 1 show of its kind in the country, La Quinta is home to studios, galleries and multiple outdoor arts events. Among its offerings you’ll find Art on Main Street, Art in Public Places and the Old Town Artisan Studio for workshops and classes.

From humble beginnings, the city stands where the Desert Cahuilla Indian tribe first inhabited its sacred grounds. La Quinta grew up around the historic La Quinta Hotel, a coveted destination for stars of stage and screen developed by San Francisco industrialist Walter H. Morgan in 1926. Years later, when the city incorporated in 1982, it was named for the nearby storied resort.

Progress continues with the development of the midcentury modern Montage and Pendry hotel properties at SilverRock Resort. These assets will not only include a spa, fitness center and convention center, among other amenities, but will also generate $50 million in revenue over the next 15 years, further validating La Quinta’s place as a preferred destination. By any standard, La Quinta promises a superior quality of life.

Riverside County

Riverside County is California’s fourth largest county, by area and population, and the 11th largest in the United States. A business-friendly government, the county is part of the Riverside/San Bernardino/Ontario, California Metropolitan Statistical Area (MSA) known as the Inland Empire.

With primarily desert geography and climate in the central and eastern portions, the county enjoys year-round sunshine; its 7,300 square miles stretch across Southern California, from Los Angeles almost to Arizona. The East Valley is in Eastern Riverside County including both incorporated cities and unincorporated areas.

The county offers a diverse workforce and population of nearly 2.5 million with a substantial consumer base, access to major markets and a total workforce of some 21 million due to its inland location in Southern California. All complemented by numerous educational options. A robust, growing economy is enhanced by a bounty of lakes, mountains and beauty, components of an enhanced quality of life.

Just like the EVC, the county’s intention, as outlined in its economic development plan, is to grow economies. That means both stability and diversity, with higher wages, and increased capital investment to improve quality of life and economic growth.

The county’s long established reputation for progressive and proactive leadership, its plentiful natural resources, and excellent location combined with a solid labor force represent the building blocks of strong economic development. The exponential population growth in several regions has increased the demand for services to those that need it most.

Moving beyond its historic agriculture economy alone, the county is undergoing a transformation to a more diversified and stabilized urban economic base and lifestyle. Still, Riverside retains its distinct image, character, heritage and history.

 Imperial Irrigation District

The Imperial Irrigation District (IID) is one of the largest irrigation districts in the nation and the third largest power provider in California. The IID has two primary business commitments: electricity and water.

The IID is in business to serve its expansive customer base with continuity and reliability. Further, its noble mission is to function as a fiscally responsible public agency providing reliable, efficient and affordably priced water and energy service to the communities it serves.

In business for some 100 years, the IID was founded by visionary people of hardy stock who sought to survive against grueling conditions to serve the public good and support life in the desert. The IID remains committed to protecting the Imperial Valley’s water rights and energy balancing authority, delivering the highest level of customer service and maintaining system reliability. All of which benefits the regional economy, environment and communities it serves in a fiscally responsible manner.

Empire Polo Club

Resort and Entertainment District

The Empire Polo Club has become a sought-after world renowned venue for a multitude of entertainment and spectator events. This unique, larger-than-life location enables the region to continue to expand tourism and entertainment through its highly successful events. The location is home to a burgeoning arts and culture scene that includes more than 12 million annual visitors to the East Coachella Valley for music and arts festivals.

Located in the City of Indio, in the heart of the East Valley, The Empire Polo Club offers an incomparable location that hosts festivals and events on a grand scale. The venue is home to some of the world’s finest polo matches during its January through April season. On the heels of polo season and its events, the grounds are transformed into the exciting location for international festivals that rival any in the world: the Coachella Valley Music and Arts Festival as well as the Stagecoach Country Music Festival.

With 12 polo fields and beautiful event facilities, the property is also available for a mix of public and private events including parties and weddings. As with all our alliances, the Empire Polo Club is a valued member of the East Valley Coalition that brings to the table vast resources and trusted relationships.

The Cabazon Band of Mission Indians 

This substantive contributor to the East Valley’s economic development is also a land owner. With large acreage in Coachella, the tribe owns the thriving Fantasy Springs Resort Casino, which offers exciting gaming and live entertainment, as well as the attached 250-room hotel and multiple dining concepts. Add to that the adjacent Eagle Falls Golf Course, a beautiful amenity located in Indio.

The tribe enjoys a long and rich history. The Cabazon Indian Reservation was founded in 1876; it encompasses 1,706 acres in Coachella, located seven miles from Indio and 18 miles from Palm Springs.

The population on the reservation is more than 800. Further, the 29 Palms Reservation is situated just to the northwest. The Cabazon Band of Mission Indians has its tribal headquarters located in Indio.

 To get started or simply have a conversation, contact Bob Wright today at or 760.408.7488.



Join us: become a partner.

Interested in becoming a partner? Let’s talk. Our highly valued network of partners is comprised of public and private organizations and businesses in or near the eastern portion of the Coachella Valley. If you want to become involved in the area’s economic development, we’d love to have you.

There currently is no charge (partners do not contribute an annual fee), but we invite you to attend all board meetings and events. And while partners do not have voting rights on the EVC board, we greatly welcome everyone’s participation and attendance at both meetings and events. Partners are included in our marketing materials and are listed on the official EVC website.

Greater Palm Springs Convention & Visitors Bureau

Greater Coachella Valley Chamber of Commerce

Coachella Valley Economic Partnership

Desert Valley Builders Association

Desert Area Commercial Information Exchange

Coachella Valley Housing Coalition

Coachella Valley Area Governments

Building Industry Association

Torres Martinez tribe

29 Palms tribe

Salton Sea Authority

Veterans Business Development Group

Veterans Jobs Business Academy

To get started or simply have a conversation, contact Bob Wright today at or 760.408.7488.